Privacy Policy

Protecting your private information is our priority.  This Statement of Privacy applies to and The Peterson Company and governs data collection and usage.  For the purposes of this Privacy Policy, unless otherwise noted, all references to The Peterson Company include  The The Peterson Company website is a news and information site.  By using the The Peterson Company website, you consent to the data practices described in this statement.

Collection of Personal Information

In order to better provide you with products and services offered on our Site, The Peterson Company may collect personally identifiable information, such as your: 

  • First and Last Name
  • Mailing Address
  • E-mail Address
  • Phone Number
  • Employer
  • Job Title

We do not collect any personal information about you unless you voluntarily provide it to us.  However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site.  These may include:  (a) registering for an account on our site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering or purchasing products on our Site.  To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us.  We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

The Peterson Company collects and uses your personal information to operate its website(s) and deliver the services you have requested.  The Peterson Company may also use your personally identifiable information to inform you of other products or services available from The Peterson Company and its affiliates.

Sharing Information with Third Parties

The Peterson Company does not sell, rent, or lease its customer lists to third parties.

The Peterson Company may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange deliveries.  All such third parties are prohibited from using your personal information except to provide these services to The Peterson Company, and they are required to maintain the confidentiality of your information.  

The Peterson Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on The Peterson Company or the site; (b) protect and defend the rights or property of The Peterson Company; and/or (c) act under exigent circumstances to protect the personal safety of users of The Peterson Company, or the public.

Tracking User Behavior

The Peterson Company may keep track of the websites and pages our users visit within The Peterson Company, in order to determine what The Peterson Company services are the most popular.  This data is used to deliver customized content and advertising within The Peterson Company to customers whose behavior indicates that they are interested in a particular subject area.

Automatically Collected Information 

Information about your computer hardware and software may be automatically collected by The Peterson Company.  This information can include: your IP address, browser type, domain names, access times, and referring website addresses.  This information is used for the operation of service, to maintain quality of the service, and to provide general statistics regarding used of the The Peterson Company website.  

Use of Cookies

The The Peterson Company website may use “cookies” to help you personalize your online experience.  A cookie is a text file that is placed on your hard disk by a web page server.  Cookies cannot be used to run programs or deliver viruses to your computer.  Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time.  The purpose of a cookie is to tell the Web server that you have returned to a specific page.  For example, if you personalize The Peterson Company pages, or register with The Peterson Company site or services, a cookie helps The Peterson Company to recall your specific information on subsequent visits.  This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on.  When you return to the same The Peterson Company website, the information you previously provided can be retrieved, so you can easily use the The Peterson Company features that you customized.

You have the ability to accept or decline cookies.  Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  if you choose to decline cookies, you may not be able to fully experience the interactive features of the The Peterson Company services or websites you visit.


This website contains links to other sites.  Please be aware that we are not responsible for the content or privacy practices of such other sites.  We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

The Peterson Company secures your personal information from unauthorized access, use, or disclosure.  The Peterson Company uses the following methods for this purpose:

  • SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information.  Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure.  As a result, while we strive to protect your personal information, you acknowledge that:  (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children Under Thirteen

The Peterson Company does not knowingly collect personally identifiable information from children under the age of thirteen.  If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, The Peterson Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.  In order to improve our Services, we may receive a notification when you open an email from The Peterson Company or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from The Peterson Company, you may opt out of such communications by replying STOP or clicking the UNSUBSCRIBE button.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

The Peterson Company reserves the right to change this Privacy Policy from time to time.  We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page.  your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgement of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

The Peterson Company welcomes your questions or comments regarding this Statement of Privacy.  If you believe that The Peterson Company has not adhereed to this Statement, please contact The Peterson Company at:

The Peterson Company
6312 West Main
Kalamazoo, Michigan 49009

Email Address:
Telephone:  (269) 350-2900
Effective as of April 12, 2019